The Rue Magazine Community Entry #5

The Rue Magazine Community Entry #5

Rue magazine creates a sense of community throughout its various social media platforms. Rue magazine actively engages throughout Twitter, Facebook, Instagram and Pinterest. Throughout these platforms, the magazine engages with audience by posting links to popular articles, running promotional events and contests, as well as showing off consumer-rated products.

Rue magazine is a very successful online publication according to the large following the magazine has. The magazines’ Twitter has over 266,000 followers and its Facebook has over 567,000 likes. With such a large consumer following over just these two social media platforms, it is clear Rue magazine is an extremely successful online publication.

Rue magazine is free to access and readers do not have to give up their email addresses to access the magazines content. It is completely optional to subscribe to Rue and currently there is no app for the magazine.

http://www.ruemag.com/

Social Media Strategies Entry #3

Social Media Strategies Entry #3

Rue magazine utilities many social media tools. The first social media site Rue magazine recognizes on its website is Twitter. Throughout its twitter account @RueMagazine post photos and links to articles from recent issues. The twitter account also uses tags to showcase other accounts that transform everyday living. For example, there are photos from @fermLIVING account that highlight bedroom accessories.

The Rue magazine Twitter account also links to the magazines Instagram, which is also titled @RueMagazine. The account has over 266,000 followers and receives 2,000-3,000 likes per picture. The Instagram account publishes multiple pictures per day. The pictures include living arrangements, decor ideas, and a variety of pictures from the magazines current issue.

Another social media tool the Rue magazine uses is Pinterest. Throughout the magazines Pinterest, there are different folders or boards for each room in the house. For example there are boards specifically for dining rooms, kitchens, living rooms, bedrooms, bathrooms and more. The Pinterest showcases inspiration photos as well as photos from the current and previous magazine issues.

The last social media tool Rue magazine utilizes is Facebook. The magazines Facebook page has over 567,000 likes. Throughout the page there are videos, photos, and links to articles and other social media sites that the magazine uses. The Facebook page appears to be the social media site that is most used by the magazine.

http://www.ruemag.com/