The design of Rue magazine is perfectly artistic. The design is effortless, easy to navigate and creative. The magazine consists mostly of photographs with small amounts of text. The magazine is inspiring for interior designers, consumers who want to live stylishly, as well as other home and furniture magazines. The magazine is creatively designed in the sense that it uses asymmetrical features, contrasting images, and photographs that capture every angle of a room. The design is light, yet playful which is why Rue magazine is such a successful digital publication.
Rue magazine does advertise like traditional print magazines. Rue only had about four advertisements in the entire issue. The ads were for companies that were relevant to the magazine’s brand. For example, one of the ads was for goodweave.org, which is a rug producer that certifies rugs as child-labor free. Unlike traditional magazine advertisements, Rue’s ads are interactive. Since the magazine is digital, reader’s can click the ads to be directed to that site.
The magazine’s revenue comes from the advertisers that are in the online magazine and Rue magazine’s website. The ads represent different tools or businesses that could to assist interior designers or be used in a remodel. The magazine has both editorials that advertise products and straight advertisements. For example, there is a feature in the current issue called “Editors Pick”, where the editors of Rue showcase products that they like to work with. However, there are also straightforward advertisements like the one previously mentioned. All of the ads adhere to the magazine’s credibility, as Rue’s mission is to inspire readers and target consumers who want to live the most beautiful version of their lives.
Rue was founded in 201o by Crystal Palecek, who also remains the active Editor-in-Chief. Palecek remains the driving force of the magazine and provides the vision, as well as the voice for the entire publication.
Rue magazine is apart of the Rue Media Group Inc. According to the magazines’ website, there are no plans to publish a print version of the magazine.
Rue magazine has been recognized by many well-known publications. Some of these publications include The New York Times, The Huffington Post, Women’s Wear Daily, High Point Market, USA Today, and Elle Decor.
Rue magazine has most commonly been recognized for its design aesthetic. Rue has also been credited by Women’s Wear Daily for continually and successfully growing as an online-only publication.
Rue magazine does not have any sort of media kit online. However, it can be inferred that the target market of the magazine is men and women with ages ranging from 25-40. ‘The magazines’ readers are smart, educated, creative, and passionate. They are first or second time homebuyers, who are ready to start families or already have young children. Some of their passions and hobbies include art, interior design, decorating, and hosting guests.
The mission statement of Rue magazine states, “Rue is your pathway to stylish living. Our team is committed to bringing you well-crafted design, effortless entertaining tips, and the products you need to make it all your own. Join us as we empower you to live the most beautiful version of your life.”
Rue magazine carries out this mission statement throughout the website and magazine issues. The magazine consistently introduces tricks and tips to styling homes and offices. They include pictures that show the immense thought process and high quality ideas that go into making this magazine. Rue magazines goal is to empower readers through articles and images that inspire them to live their lives as beautifully as possible.