Rue magazine creates a sense of community throughout its various social media platforms. Rue magazine actively engages throughout Twitter, Facebook, Instagram and Pinterest. Throughout these platforms, the magazine engages with audience by posting links to popular articles, running promotional events and contests, as well as showing off consumer-rated products.
Rue magazine is a very successful online publication according to the large following the magazine has. The magazines’ Twitter has over 266,000 followers and its Facebook has over 567,000 likes. With such a large consumer following over just these two social media platforms, it is clear Rue magazine is an extremely successful online publication.
Rue magazine is free to access and readers do not have to give up their email addresses to access the magazines content. It is completely optional to subscribe to Rue and currently there is no app for the magazine.
Rue magazine does not have any sort of media kit online. However, it can be inferred that the target market of the magazine is men and women with ages ranging from 25-40. ‘The magazines’ readers are smart, educated, creative, and passionate. They are first or second time homebuyers, who are ready to start families or already have young children. Some of their passions and hobbies include art, interior design, decorating, and hosting guests.
The mission statement of Rue magazine states, “Rue is your pathway to stylish living. Our team is committed to bringing you well-crafted design, effortless entertaining tips, and the products you need to make it all your own. Join us as we empower you to live the most beautiful version of your life.”
Rue magazine carries out this mission statement throughout the website and magazine issues. The magazine consistently introduces tricks and tips to styling homes and offices. They include pictures that show the immense thought process and high quality ideas that go into making this magazine. Rue magazines goal is to empower readers through articles and images that inspire them to live their lives as beautifully as possible.