The design of Rue magazine is perfectly artistic. The design is effortless, easy to navigate and creative. The magazine consists mostly of photographs with small amounts of text. The magazine is inspiring for interior designers, consumers who want to live stylishly, as well as other home and furniture magazines. The magazine is creatively designed in the sense that it uses asymmetrical features, contrasting images, and photographs that capture every angle of a room. The design is light, yet playful which is why Rue magazine is such a successful digital publication.
Rue magazine does advertise like traditional print magazines. Rue only had about four advertisements in the entire issue. The ads were for companies that were relevant to the magazine’s brand. For example, one of the ads was for goodweave.org, which is a rug producer that certifies rugs as child-labor free. Unlike traditional magazine advertisements, Rue’s ads are interactive. Since the magazine is digital, reader’s can click the ads to be directed to that site.
The magazine’s revenue comes from the advertisers that are in the online magazine and Rue magazine’s website. The ads represent different tools or businesses that could to assist interior designers or be used in a remodel. The magazine has both editorials that advertise products and straight advertisements. For example, there is a feature in the current issue called “Editors Pick”, where the editors of Rue showcase products that they like to work with. However, there are also straightforward advertisements like the one previously mentioned. All of the ads adhere to the magazine’s credibility, as Rue’s mission is to inspire readers and target consumers who want to live the most beautiful version of their lives.
Rue was founded in 201o by Crystal Palecek, who also remains the active Editor-in-Chief. Palecek remains the driving force of the magazine and provides the vision, as well as the voice for the entire publication.
Rue magazine is apart of the Rue Media Group Inc. According to the magazines’ website, there are no plans to publish a print version of the magazine.
Rue magazine has been recognized by many well-known publications. Some of these publications include The New York Times, The Huffington Post, Women’s Wear Daily, High Point Market, USA Today, and Elle Decor.
Rue magazine has most commonly been recognized for its design aesthetic. Rue has also been credited by Women’s Wear Daily for continually and successfully growing as an online-only publication.
Rue magazine creates a sense of community throughout its various social media platforms. Rue magazine actively engages throughout Twitter, Facebook, Instagram and Pinterest. Throughout these platforms, the magazine engages with audience by posting links to popular articles, running promotional events and contests, as well as showing off consumer-rated products.
Rue magazine is a very successful online publication according to the large following the magazine has. The magazines’ Twitter has over 266,000 followers and its Facebook has over 567,000 likes. With such a large consumer following over just these two social media platforms, it is clear Rue magazine is an extremely successful online publication.
Rue magazine is free to access and readers do not have to give up their email addresses to access the magazines content. It is completely optional to subscribe to Rue and currently there is no app for the magazine.
Rue magazine does not have any sort of media kit online. However, it can be inferred that the target market of the magazine is men and women with ages ranging from 25-40. ‘The magazines’ readers are smart, educated, creative, and passionate. They are first or second time homebuyers, who are ready to start families or already have young children. Some of their passions and hobbies include art, interior design, decorating, and hosting guests.
The mission statement of Rue magazine states, “Rue is your pathway to stylish living. Our team is committed to bringing you well-crafted design, effortless entertaining tips, and the products you need to make it all your own. Join us as we empower you to live the most beautiful version of your life.”
Rue magazine carries out this mission statement throughout the website and magazine issues. The magazine consistently introduces tricks and tips to styling homes and offices. They include pictures that show the immense thought process and high quality ideas that go into making this magazine. Rue magazines goal is to empower readers through articles and images that inspire them to live their lives as beautifully as possible.
Rue magazine utilities many social media tools. The first social media site Rue magazine recognizes on its website is Twitter. Throughout its twitter account @RueMagazine post photos and links to articles from recent issues. The twitter account also uses tags to showcase other accounts that transform everyday living. For example, there are photos from @fermLIVING account that highlight bedroom accessories.
The Rue magazine Twitter account also links to the magazines Instagram, which is also titled @RueMagazine. The account has over 266,000 followers and receives 2,000-3,000 likes per picture. The Instagram account publishes multiple pictures per day. The pictures include living arrangements, decor ideas, and a variety of pictures from the magazines current issue.
Another social media tool the Rue magazine uses is Pinterest. Throughout the magazines Pinterest, there are different folders or boards for each room in the house. For example there are boards specifically for dining rooms, kitchens, living rooms, bedrooms, bathrooms and more. The Pinterest showcases inspiration photos as well as photos from the current and previous magazine issues.
The last social media tool Rue magazine utilizes is Facebook. The magazines Facebook page has over 567,000 likes. Throughout the page there are videos, photos, and links to articles and other social media sites that the magazine uses. The Facebook page appears to be the social media site that is most used by the magazine.
The story I chose from Rue magazine is called Live Beautifully: Mitchell Gold + Bob Williams. This story features co-founders of their own home furnishing company, Mitchell Gold and Bob Williams, who discuss the ins and outs of their professional and personal lives.
The lead is simple, yet intriguing. Within the first couple of sentences Gold and Williams are introduced with a bit of background about who they are and what they do. The lead ends by explaining that these men produce beautiful pieces of furniture with their authentic American spirit and their exceptional enthusiasm for equality.
The structure of the article is easy to read and captivating. The format is question and answer, making the article very straightforward. The article does include any links. This story is one of the main features in the issue, as it utilizes three full pages of just text.
The story does not make much use of its digital format. There are no links or interactive features. This magazine could easily be in print format because it is strictly full of pictures and text.
Overall, this story is extremely informative and interesting. The text is clear, concise, and organized. The colors in the titles and subtitles are fairly muted so that they match the photographs. The photographs are clear and contrast nicely against the white background.